fbpx
The Web Design Elements That Influence Purchasing Decisions

Did you know that nearly 15 percent of all retail sales are made online? Whether your company is online only or you have a physical shop, you want a slice of the online shopper pie. Your website could be what’s holding you back from increasing your online sales. Consumer psychology is a bit of a mystery. There’s good evidence, though, that web design elements can influence purchasing decisions.

Take a look at your website. Are you using these elements effectively? If not, it could be time to find a website designer.

Color Influences Purchasing Decisions

Color psychology has ancient roots, but more recent research shows that there’s truth to it. Color does influence people’s moods. It can also influence their decision to buy from your website. What’s more, color can even influence what information a visitor pays attention to. One study found that those who visited a green website paid more attention to pricing.

Think carefully about the colors you incorporate into your web design. Green is associated with money, while blue can inspire trust. What message do you want to send with your color scheme?

Images Also Prime Decisions

Having the right images on your website can also influence buying decisions. In the same study, customers who saw pennies as the background image were more attuned to pricing. Of course, the connection doesn’t need to be quite so straight-forward. A photograph of a sleek sports car can convey ideas like power and sophistication. Symbols of elegance and refinement could convince customers that your products are luxurious.

Illustrations like the ones used by many tech brands send a much different message. The quirky nature of the drawings may seem friendlier or more welcoming.

Web Design Elements Must Support Ease of Use

It won’t matter what color your website is or how beautiful your photos are if your visitors can’t find their way around. Website design improves navigation by employing different elements to draw attention. Elements like buttons may be animated to show users they can click or tap them. Large headers can draw someone’s attention to the most important information on the page.

In short, good design can direct people where they want to go. When people can find the products they want with the click of a button, they’ll be more likely to buy from you.

Good Design Inspires Trust

The best web design agency will tell you design is important because it builds trust with your audience. Think about it. If you visit a site and it looks like it hasn’t been updated since 2003, you’re not going to spend long on the page. Poor organization and low-quality images tell visitors you don’t update much or you don’t care. They may think you’re not very technologically savvy, and they may worry about ordering from you.

Good design, with clear navigation and beautiful images, can change that idea.

Search “Website Designer Near Me” Now

If you looked at these web design elements and said, “I need a website designer,” it’s time to get in touch with the best. A new look and more sales are right around the corner.

Pin It on Pinterest

Share This