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Responsive Web Design: What is It and Why Does My Site Need It?

Did you know that the majority of all web traffic now comes from a mobile device? Since mobile browsing has officially surpassed the desktop experience, website owners have the unique opportunity to give their guests new and exciting ways to experience web pages. But with this opportunity comes some unique challenges. Are you wondering what responsive web design is or why it’s so important? You’re not alone! Keep reading as we explore this important topic.

What is Responsive Web Design?

Imagine walking into a grocery store. Within moments, you’re impressed with the general layout and cleanliness of the store. It’s easy to find exactly what you need, and the staff is helpful and friendly. Now let’s say you go back to that same grocery store. This time, your experience is quite different.

The aisles aren’t arranged in a particular order, the staff has vanished, and you have to move a bunch of shopping carts just to get in the door. Chances are, you’d be astonished at the contrast between your experiences. Well, that’s why responsive web design matters. It ensures that, regardless of how a user is accessing your site, they get the same great experience across all devices.

Why Your Site Needs Responsive Design

So, what does this mean for your website? Users have more options than ever, so you’ll need to wow them with a great experience. Of course, you can’t always predict which device they’re coming from. However, if you implement a responsive web page design, there won’t be a need to hope for the best. You can guarantee a great experience, whether they’re browsing on a cell phone, tablet, or desktop and inspire loyalty and repeat visits. And people will notice if your website isn’t responsive. People tend to make up their minds about a website within a few seconds. If you don’t wow them immediately, you’ll likely lose them for good. Aside from that, a responsive design ensures that your website adheres to the basic principles of search engine optimization. Within the last several years, Google places an increased emphasis on mobile-friendly websites. By following their basic guidelines, you can increase your site’s search ranking.

How You Can Optimize Your Site

Responsive design can attract users and even help your marketing in the process. And while that’s all well and good, it won’t mean a thing if you can’t implement it. Fortunately, optimizing your site is quite simple. Google even has some wonderful tutorials that can teach you the basics, like how to create a page structure and write engaging copy. Of course, if you’re not comfortable with the technical details, there’s no harm in contacting a professional to help out. Often, enlisting a web designer is the best course of action, especially if your website needs a lot of work or you’re worried about making common mistakes.

Users Respond to Responsive Design

Don’t get intimidated by the technical jargon. At the end of the day, responsive web design is just a way to make sure that your site is accessible to as many people on as many devices as possible. Still, it’s quite important that you take the time to practice responsive design to ensure a great browsing experience for all.

Ready to get started? We’d love to help you out! Contact us today for an easy quote and let’s work together to give your users the best browsing experience possible.

 

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